Wednesday, 5 September 2018

On Page Search Engine Optimization

The Blog is a platform to express our thoughts and opinions towards those outside. Blogging is a good practice to make a person easily recognizable on the Internet. The blog can add a blog post that contains photos and text links. Blogging is the best way to improve business. By improving blog sharing, Google can easily crawl content and rank well in search engines. Here are some tips to improve your blog post.

on page search engine optimization

On page Search engine optimization refers to that optimizing the content of the web page. That may be title tag, meta description, image etc. Below are the detailed views on on page optimization.

Title tag Optimization

The title is King of Southeastern Europe. It must be clear and free of errors. The title must contain pre-positioned keywords. Do not give complete characters. Must have a minimum of 40 characters and a maximum of 55 to 60 characters.

Key points to remember

  • Include focus keyword on tilte
  • Limit title tag to 55-60 words
  • Dont use full uppercase nor lower case
  • Never make spelling mistakes
  • Title must be unique, descriptive and short.

Meta Description 

Meta description is a short detail about the blog post. It should be impressive so that users who search on google will click on our result shown.

Key points to remember

  • Limit the character to 155-160 for pages and 150-155 for posts.
  • Use focus keyword
  • Must be unique
  • Use 140+ character  

Header Optimization

H1 is the most important part in the body section. The crawler will take this into consideration first. So header should be unique and related to the post. Also include keyword in that. Also must remember to avoid adding multiple H1 to a post because it will lead the bots to confusion.

H2 to is the next important part. Use H2 to refer any sub headings under main heading, It can be in any number in accordance with the topic.

H3 is the next level under H2. It is not much impportant.

Anchor text optimization


Anchor texts are the keywords that give a hyperlink. The body text opens a new page when you click on it. It can be internal or external. Internal hyperlinks can promote our other blog posts. The link text greatly improves the relevance of the page. The improved text helps strengthen our blogs. Google ships give more importance to text embedding.

Hyperlink acts as fuel to the crawler and it is the most important part in content section. Don't give link out of website which is on same keyword as anchor text. It will make your page rank below.

Image Optimization

The optimization of the image is one of the best techniques to optimize the publications in the blog. Before uploading an image on the blog, we must first think of its file name. The name of the file should be clear and easy to understand for the boats, as it really represents the image.

The blogger can easily identify an image of his presentation. But Google ships can not identify these images. Then we give the alternative text. This is an optimization method used by search engines to understand the image. The alternative text is the text that we add with the label of the image and the text must be relevant for the content.

<img src = "image-name.jpg" alt = "alt text" />

Another important part of image optimization is the publication of images near the same content.

Authorship optimization 

It the process of making you to know bots as author. It will make your author profile more authorized. Post published by a well known person will make rank quickly and higher.
  • Add link to Google Plus profile in the post mentioning that you are the author of the post.
  • Include rel="author" in the hyperlink to indicate the author link.
  • Share posts to Google Plus by adding related Hash tags

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